How To Do Real Growth Marketing For Series A
"Many people still don't understand what growth marketing is or how it works for series A. If you also fall into that community, don't be afraid. You are not alone. In addition, we are going to clear up your uncertainty today."
Are you a part of a B2B business that has received Series A capital and is aiming to gain momentum in the market in order to secure another round of funding? It's a tough walk, but the rewards are well worth it. You'll need to gain the trust of your targeted customers and learn to understand their goals, requirements, and issues. In this post, we will look at the greatest growth marketing strategies for Series A-backed start-ups to help them get off to a great start!
BLOGGING OR OFFERING VIDEOS
"By creating high-quality content, you will direct your readers to your website, where they will get the information they need to solve their issues."
With exceptional content, you'll direct the reader to your site, where they may find the information they need to fix their issues. Through SEO and keyword analysis, your content, either written or created, will score higher, complementing what your potential consumers are looking for online. Make sure not to produce content with a company/service focus since, with Inbound marketing like blogging, you want to guide the visitors into understanding their problems and benefits and help them solve the problem with advice (hint: your company).
CONDUCTING WEBINARS
Conducting webinars is another technique to convert prospects into loyal supporters of your start-up’s product or service. Giving engaging presentations to prospects and addressing what is important to them creates trust and positions you as a leading voice. People who are at ease with a brand are more likely to purchase it and recommend it to their friends and relatives.
PPC (PAY-PER-CLICK)
Online search adverts on search engines such as Google are becoming very pricey. Keywords in your market might easily exhaust a start-up’s marketing budget. Furthermore, paying for a click to come to your website is only beneficial if you have content that will keep readers interested and capable of converting them into leads. Only a small number of those who click on your ad will become clients. This translates into an extremely poor ROI.
JOIN FORCES WITH ANOTHER BRAND TO SHARE AUDIENCES
“If you have a viewership of 50,000 members and another business owner in a relevant area has a viewership of 50,000 members, you can collaborate to develop 100,000 people viewership.”
Partnerships, when it comes to audiences, are the true heroes of the growth marketing sector. You're not aiming for a direct rival. Instead, concentrate on finding a business that will complement your own. For example, maybe you provide handmade pet food. You may collaborate with a company that provides pet toys or customized collars.
ATTEND SMALL LOCAL GATHERINGS
“A real growth hacker does not rule out any conceivable paths that might take him to his destination. Going offline to facilitate growth is part of this.”
If there are small, niche-related events in your area or even outside of town, you should really go. You can go as a visitor or book a table for your company. Meeting people face to face, waving their hands, and talking about their requirements might make you a more appealing option than a faceless corporation.
WRAPPING UP
"When you can define who your ideal consumers are and what their pain points are, you'll be one step closer to a successful marketing campaign. And it does not matter which aspect you decide to go at."
The greatest growth marketing strategy for Series A start-ups includes all of these marketing initiatives. Our personal advice would be, to begin with, Inbound Marketing to help with the development of your start-up the marketing strategy and client base over time.